THIS REPORT embodies the results of a three-year study of collegiate business education which was undertaken at the request of The Ford Foundation. Our concern is with education for business at the college or university level, primarily although not exclusively as it is offered by university schools of business administration. This report does not deal with commercial education in the secondary schools or with the proprietary "business colleges."
One token of the widespread interest in collegiate business education is offered by the fact that surveys of the subject were commissioned almost simultaneously by two major national foundations. The other survey was undertaken by Professor Frank C. Pierson of Swarthmore College at the request of The Carnegie Corporation. Both surveys were carried on during the same period, and the two reports are scheduled for publication at about the same time.
We are happy to express our appreciation to Professor Pierson for his unstinted cooperation at all stages of the two studies. While some duplication was unavoidable, there has been a division of labor between the two projects, and he and we have provided for an exchange of information. It need hardly be added that, except for consultation in the early planning stage and the exchange of information, the two studies have been conducted entirely independently.
It would take many pages to list the names of all the persons and organizations that have helped us in the course of this study. We take this opportunity to express our thanks to all of them. During the course of this investigation we have talked to more than a thousand businessmen and educators, and they have all generously supplied us with information and counsel where they could.
We are particularly grateful to the deans of the business schools that we visited. Without exception, they patiently tried to answer our innumerable questions and courteously arranged for us the interviews we sought with members of their faculties and with representatives of the university administration. We owe a similar debt of thanks to the officials of about 100 companies who gave generously of their time when we
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Publication information: Book title: Higher Education for Business. Contributors: Robert Aaron Gordon - Author, James Edwin Howell - Author. Publisher: Columbia University Press. Place of publication: New York. Publication year: 1959. Page number: vii.