TECHNICAL NOTE ON THE SURVEY OF COLLEGE PLACEMENT OFFICES
THREE questionnaires were prepared for submission to college and university placement directors. The basic form of the questionnaire was that designed for the directors of centralized university placement offices, that is, placement offices which handle students from all the component schools of the university. This form was then modified (primarily by omitting inapplicable questions) for the directors of placement offices under the jurisdiction of schools of business, and again for the directors of placement offices in liberal arts colleges. This procedure enabled us to compare answers between two or among all three of the variously affiliated placement offices.
We selected as respondents the directors of twenty-four centralized university placement offices, fourteen business school placement offices, and ten placement offices in liberal arts colleges. This selection was not random, though an attempt was made to secure an adequate geographical distribution of institutions for each of the three types of placement offices. Institutions were selected primarily by the possibility of identifying the placement director to whom we could direct the questionnaire. Such identification was secured by consulting college and university catalogues and bulletins, regional placement officer associations' publications, etc. A list of the institutions cooperating in the survey is given at the end of this appendix.
The questionnaire designed for the directors of the centralized university placement offices was tested by submission to fore institutions. After incorporation of the minor revisions suggested by this test, the questionnaires were mailed on September 1, 1957, to the forty-four remaining placement offices. A second mailing to nonrespondents was undertaken in the middle of October. Tabulations were begun on the completed questionnaires in December, at which time all but one of the question
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Publication information: Book title: Higher Education for Business. Contributors: Robert Aaron Gordon - Author, James Edwin Howell - Author. Publisher: Columbia University Press. Place of publication: New York. Publication year: 1959. Page number: 463.
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