Visions and Revisions of Eighteenth-Century France

By Christine Adams; Jack R. Censer et al. | Go to book overview
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2
Marketing the Counter-Reformation
Religious Objects and Consumerism in Early Modern France

Cissie Fairchilds

Historians generally agree that the "consumer revolution"--the transition from a traditional society of scarcity to one of modern mass consumption-- occurred first in the middle of the seventeenth century in the Dutch Republic and a few decades later in England.1 They also agree that it was no coincidence that both these countries were Protestant. Ever since Max Weber, historians have assumed that Protestantism contributed to the con

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1
For the Dutch Republic see Simon Schama, The Embarrassment of Riches: An Interpretation of Dutch Culture in the Golden Age ( New York: Knopf, 1987) and Jan de Vries, "Peasant Demand Patterns and Economic Development: Friesland, 1550-1700," in European Peasants and Their Markets: Essays in Agrarian Economic History, ed. William N. Parker and Eric L. Jones ( Princeton: Princeton University Press, 1975), 205-66. For England see Neil McKendrick , John Brewer, and J. H. Plumb, The Birth of a Consumer Society: The Commercialization of Eighteenth-Century England ( Bloomington: Indiana University Press, 1982); Lorna Weatherill , Consumer Behaviour and Material Culture in Britain, 1660-1760 ( London: Routledge, 1988); and Carole Shammas, The Pre-Industrial Consumer in England and America ( Oxford: Clarendon, 1990).

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