Financing Information Services: Problems, Changing Approaches, and New Opportunities for Academic and Research Libraries

By Peter Spyers-Duran; Thomas W. Mann Jr. | Go to book overview

12
Taking Money for Granted: How to Attract Donor Dollars with Style and Confidence

Theodore F. Welch

After a little more than a decade of attempts at self-help in the grantsmanship process, the academic library is developing its ability to compete successfully for external funds. As librarians on campuses see their image shift from major consumers of institutional funds to that of producers of income available from a philanthropic marketplace, they also see that, as partners and competitors with campus development officers and research faculty, they are gaining the confidence and style needed to go beyond the basics of fund-raising. Armed now with information and experience that is helpful in approaching the major sources of funds--including individuals, foundations (characterized by geographic restrictions, giving emphases, and levels of support), government agencies (federal, state, and local), and corporations--librarians seek to sharpen their competitive edge in the quest for public and private funds. Mastering the art of grantsmanship involves finding and keeping individual donors, coping with the organizational problems and opportunities of support groups, learning estate and other planned giving techniques, as well as skillful preparation and delivery of proposals. Finally, knowing well the nuances applicable to the protocols (how and when to break the established rules) of fund-raising is of primary concern to

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