The Spatial Dimension
|- Are the constructs, assumptions, and insights of spatial marketing robust enough for a world capable of accessing computerized information, on-line shopping, and just-in-time or even electronic delivery, or is spatial marketing as we know it so context dependent that its basic tenets only apply to a world of shopping trips, driving time, billboards, and malls?|
|- What will the impact of the emerging emphasis on customer-marketer exchange relationships be on spatial marketing? Are spatial marketing and exchange thinking compatible, and can their union provide insights for marketing as it tries to prepare for the technological, social, and economic changes of the coming decades?|
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Publication information: Book title: Marketing Exchange Relationships, Transactions, and Their Media. Contributors: Franklin S. Houston - Editor. Publisher: Quorum Books. Place of publication: Westport, CT. Publication year: 1994. Page number: 99.
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