Marketing Exchange Relationships, Transactions, and Their Media

By Franklin S. Houston | Go to book overview
Save to active project

thinking to the forum as they did before in the cases of health care and other social causes listed at the beginning of this chapter. One hopes that the marketing exchange model will bring fresh insights to this most important subject. The prescription presented here is only a beginning. It needs to be refined and fleshed out with suggestions beyond those in this chapter. It needs work by those better informed and having keener insights into the problem than I have.

The tired notion of the university as sacrosanct in its lofty tower must give way to new definitions. One of these, the focus here, is the idea of universities as providers of services to satisfy societal needs. There might be others -- pedagogical, sociological, or perhaps a return to the philosophy of the academy of ancient Greece. Whichever, it seems certain that change is inevitable. For too long the critical literature and the seminars have borne too little fruit. The recent avalanche of outcries will surely lead to implementation that will be welcomed in many quarters.

Seymour H. Fine


SUPPLEMENTAL READING

Baldwin William. ( 1991). "The College Problem." Forbes 147, 148-149.

Bess James L. ( 1990). "College Teachers: Miscast Professionals." Change 22 ( 3), 18-22.

Braun Robert J. ( 1992). "Remedial Education 'Working.'" The Star Ledger (January 21), 23.

"A Conversation with Four Former Secretaries of Education." ( 1991). Channel 13, December 17.

Cahn Steven M. ( 1986). Saints and Scamps: Ethics in Academia. Totowa, N.J.: Rowman & Littlefield.

Clement Ronald W. ( 1989). "Performance Appraisal in Higher Education." Public Personnel Management 18 ( 3), 263-278.

Guskey Thomas R. ( 1988). Improving Student Learning in College Classrooms. Springfield, Ill.: Charles C. Thomas Publishing.

Keller George. ( 1991). "The New American Faculty." Change 23 ( 2), 54.

Koshland Daniel E. Jr. ( 1991). "Teaching and Research." Science 251 ( 4991), 249.

Mooney Carolyn J. ( 1991). "A Long-Time Critic Crusades to Expose the Flaws of the Faculty-Reward System." Chronicle of Higher Education 37 ( 36), A13.

Moore Michael. ( 1991). Cheating 101. New Brunswick, N.J.: Rutgers University Press.

-163-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Marketing Exchange Relationships, Transactions, and Their Media
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 322

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.