Marketing Exchange Relationships, Transactions, and Their Media

By Franklin S. Houston | Go to book overview
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Achrol, Ravi, 28, 142
Adams, J. S., 139
Adams, Richard N., 46
Adler, Lee, 17
Adler, Mortimer, 189
Ainslie, George, 133, 135
Ajzen, I., 119
Alba, Joseph W., 68, 70
Albanese, Paul J., 53
Alderson, Wroe, 45, 53, 79, 107, 123, 142, 167, 174, 190
Alreck, Pamela, 85
American Marketing Association (AMA), 55
Anderson, Erin, 121, 205, 207, 208
Anderson, Paul S., 255
Anthes, Gary H., 263
Applebaum, W., 104
appropriation, 47; defined and contrasted with compulsion, 2
Aristotle, 200
Arkes, Hal R., 131, 132
Armstrong, Clive, 222
Avrunin, G. S., 136
Armstrong, W. E., 236
Arndt, Johan, 28, 70, 81, 189
Arnott v. American Oil Co. 1979, 200
Arrow, Kenneth, 28
Association for Consumer Research (ACR), 55
Atiyah, P. S., 200, 201
Auerbach, Robert D., 215, 223
Aus, Robert, 224
Ausubel, Lawrence M., 260
Avery, Robert B., 244, 252, 256
Awh, Robert Y., 266 n.5
Azhari, Abdul G., 42
Babakus, Emin, 263
Babbit, C. E., 86
Bagozzi, Richard, 8, 11, 12, 23, 24, 26, 35, 79, 109, 117, 167, 190
Baldwin, William, 163
Balikci, Ansen, 36
Bampfylde, C. A., 237 n.4
Banting, Peter M., 203
Barach, Jeffrey, 153
Barbanel, Josh, 159
Baring-Gould, S., 237 n.4
Barksdale, Hiram, 224
Bartels, Robert D., 23, 25, 74, 101
Bates, Constance, 224
Batsell, Richard R., 105
Bauer, Raymond A., 119
Baumol, William J., 84, 202
Bawa, Kapil, 263
Beale, Hugh, 190, 196
Becker, Gary, 80, 81, 84
Becker, Howard S., 135
Becker, William E., Jr., 255
Belew, Joe, 254
Belk, Russell, 49, 52
Bellante, Don, 80
Ben-Akiva, M., 105
Benzion, Uri, 125, 126, 130, 132


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