Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

Table of contents

• Recent Titles in the Praeger Series in Political Communication ii
• Title Page iii
• Copyright Acknowledgment iv
• Contents vii
• Series Foreword ix
• NOTES xi
• PART I Orientation 1
• 1: Public Relations Is a Rhetorical Experience The Integral Principle in Case Study Analysis 3
• 2: Scandalous Rhetorics 13
• PART II Case Studies with National Purviews 25
• Mobil's Epideictic Advocacy - "Observations" of Prometheus Bound 27
• NOTES 46
• 4: The Engineering of Outrage Mediated Constructions of Risk in the Alar Controversy 47
• 5: "I Am a Scientologist" The Image Management of Identity 69
• 6: Plastic as Planet-Saving "Natural Resource" Advertising to Recycle an Industry's Reality 85
• 7: From "We Didn'T Do It" to "It's Not Our Fault" The Use of Apologia in Public Relations Crises 117
• PART III Case Studies of Targeted Influence 133
• 8: Philip Morris Magazine An Innovation in Grass Roots Issue Management 135
• 9: Janus in the Looking Glass The Management of Organizational Identity in Corporate Recruitment Videos 156
• PART IV Case Studies of Internal Relations 173
• 10: The Rhetoric of Indoctrination A Critical Analysis of New Employee Orientation 175
• NOTE 190
• 11: SANE/Freeze, Issue Status, and Rhetorical Diversification 191
• 12: Issue Management During Corporate Mergers - A Case Study of AT&T and NCR 234
• CONCLUSIONS 236
• PART V: Case Studies of Local Situations 239
• 13: Communication in Ballot Issue Campaigns - A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign 254
• 14: Public Relations and the Ethics of the Moment - The Anatomy of a Local Ballot Issue Campaign 275
• PART VI Future Directions 277
• 15: Critical Theory in Public Relations Inquiry Future Directions for Analysis in a Public Relations Context 279
• References 295
• Index 327
• About the Editor and Contributors 331

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