Communication Consultants in Political Campaigns: Ballot Box Warriors

By Robert V. Friedenberg | Go to book overview

Chapter 7
The Future of Political Consulting: Tomorrow's Battlefields

As the preceding chapters have indicated, the political consulting field has changed dramatically in the relatively short span of the last 30 years. Evidence of that change abounds. What then does the future hold? Clearly, it is impossible to predict precisely what the future has in store for an industry as volatile as this one. Nevertheless, based on a thorough examination of the literature, participation at a variety of professional meetings, and interviews with a host of consultants, several recurring themes are evident when leaders of the field consider the directions in which they are moving.

Seven themes are repeatedly advanced when speculation turns to the future of political consulting. First, political consulting will continue to be a growth field. Second, that growth will be driven in part by increasing geographic specialization. Third, the growth of political consulting will be driven in part by increasing issue and corporate advocacy. Fourth, the growth of political consulting will be driven in part by increasingly sophisticated communications technology. Fifth, political consultants will continue to produce negative messages. Sixth, the culture of the political consulting field will cause discord. Seventh, political consulting is currently operating under the threat of regulatory change. It is a field that could be sharply impacted in the immediate future by regulation. Let us briefly examine each of these themes.

1. Political consulting will continue to be a growth field. Although estimates vary, a reasonable guess would put the number of firms currently engaged in political consulting somewhere in the neighborhood of 3,000. Twenty years ago, there were approximately 250 such firms. 1 The American Association of Political Consultants was founded in 1969. Eleven

-199-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Communication Consultants in Political Campaigns: Ballot Box Warriors
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 226

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.