Communication Consultants in Political Campaigns: Ballot Box Warriors

By Robert V. Friedenberg | Go to book overview
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Additional Readings

Political consultants have not been the subject of many book-length studies, though a few, often dated, can be found in the bibliography below. The very nature of the field has caused many consultants to avoid the limelight. Moreover, until as recently as 1969 there was no professional association, nor were there professional journals. Today, the Association of American Political Consultants, 900 Second St. N.E., Suite 110, Washington, DC 20002, is the principal professional association, and Campaigns and Elections, 1511 K Street N.W., #1020, Washington, DC 20005-1450, is the definitive periodical that covers the field.

The notes concluding each chapter provide readers with specific sources on each of the principal consulting specialties discussed in this book. The bibliography found below is composed primarily of books that treat many aspects of political communication consulting.

Allen Cathy. Political Communication: A New Decade. Washington, D.C.: National Women's Political Caucus, 1990. Allen, a veteran consultant, presents a valuable "how to" book for women candidates which treats many of the techniques currently used in political campaigns.

Blumenthal Sidney. The Permanent Campaign: Inside the World of Elite Political Operatives. Boston: Beacon Press, 1980. Although dated, this journalistic account provides readers with valuable profiles of a variety of political consultants active in the 1970s and 1980s.

Hagstrom Jerry. Political Consulting: A Guide for Reporters and Citizens. New York: The Freedom Forum Media Studies Center, 1992. A brief but informative study in which Hagstrom argues that a limited group of political professionals has replaced the state and local political bosses of prior generations. Provides good insight into the relationships between political polling consultants and political media consultants.

Herbst Susan. Numbered Voices. Chicago: University of Chicago Press, 1993. An


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