Advances in Vocational Psychology - Vol. 1

By W. Bruce Walsh; Samuel H. Osipow | Go to book overview
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Advances in the Kuder Occupational Interest Survey
Donald G. Zytowski Iowa State University Frederic Kuder Educational and Psychological Measurement, Inc.In the nearly half century since the first Kuder Preference Record was conceived, many changes have been made in the inventories that have emerged from it. Some of them are genuine advances:
Almost exclusive reliance on activities for item content.
Triad item format with most/least preferred responses.
Application of activity preferences to the measurement of personal characteristics (Form A).
Development of the 10 interest areas of Form C, serving as an organizational structure for interests and occupations.
Development of a unique methodology to score the criterion group scales of the Kuder Occupational Interest Survey (KOIS).

This chapter begins with a recapitulation of Kuder ( 1966, 1977) lambda score method to highlight the advance represented by the KOIS itself, this is not elsewhere presented in a single source. The chapter continues by describing recent changes in the reporting and the content of the KOIS. Finally, it reports a novel application, which Kuder ( 1977, 1980) has called Person-Matching.


THE KOIS AS AN ADVANCE

Interest (and personality) inventories that are criterion-group scaled generally are scored on the basis of the proportion of a given group that endorses (like or prefer) each of the items in the inventory. For the Strong-Campbell Interest

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