Electronic Magazines: Soft News Programs on Network Television

By William C. Spragens | Go to book overview

Chapter Five
Beginnings and Development of the "48 Hours" Series

The CBS News division, seeking to build on the success of 60 Minutes," during the 1980s introduced the weekly program (except for special event cancellations) entitled 48 Hours with Dan Rather in the moderator's role which Mike Wallace so successfully handled in the development of 60 Minutes."

Rather served as moderator in addition to his role (begun in 1981) as CBS Evening News anchor (a position he began to share with Connie Chung in 1993).

In January 1988 the 48 Hours program began its successful run. An early program--Program No. 5, in fact--dealt with the presidential campaign. Entitled In the Campaign," it covered events in the New Hampshire primary campaign using the "soft news" approach.

Participants in the early presentations of 48 Hours included Dan Rather (moderator), Lesley Stahl, Bill Plante, Bruce Morton and Bob Faw. All have had considerable experience with CBS News, unlike some of the participants in West 57th," another show which was experimented with and later dropped from the schedule after a couple of years with some degree of success. The latter show was aimed at younger viewers; the 48 Hours audience demographics seemed to indicate it was aimed at the broader general public.

Dan Rather introduced the program with a discussion of the relative standings of the 1988 presidential candidates. On the

-57-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Electronic Magazines: Soft News Programs on Network Television
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 151

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.