In the first session of my "Successful Fund Raising" class I instruct the students to draw a circle on a piece of paper and to divide the circle into three sections, labeling each section as it represents their guess as to the percentages of all U.S. philanthropy that come from (1) individuals, (2) foundations, and (3) corporations. Individuals are single people and families who contribute to nonprofit organizations. Foundations are legally created entities required to donate a certain percentage of their assets to nonprofit organizations. Corporations are profit-making entities allowed to give contributions to nonprofit organizations.
No student has ever guessed correctly. In fact, the students' guesses are usually just the opposite of the correct percentages. For 1985 the American Association of Fund-Raising Counsel reported in Giving USA that the percentages were 89.2% individuals and bequests, 5.4% foundations, and 5.4% corporations ( The Support Center 1986:2). The students usually guess that foundations and corporations give the greatest percentages and that individuals give the least. They are wrong. Individuals give the greatest amount of money to nonprofit organizations. That principle is fundamental to successful fund raising. People give to people.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Professionals' Guide to Fund Raising, Corporate Giving, and Philanthropy:People Give to People. Contributors: Lynda Lee Adams-Chau - Author. Publisher: Quorum Books. Place of publication: New York. Publication year: 1988. Page number: 19.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.