Sensing the Faithful
A papal visit can be viewed as a campaign, the purpose of which is to "build up" the church and therefore, although its external relationships are very important, the primary audience is the local church. Both the internal and external audiences are composed of numerous groupings or subpopulations. As George Cheney has observed, the Catholic Church can be studied as a complex organization, in which the corporate voice or rhetor involves the "management of multiple identities." Managing the diversity of roles, ethnic backgrounds, ages, interests, and cultural identities within the church requires a "process of message construction," in which the diverse and sometimes conflicting interests of these groups as well as groups outside the church feel that their interests are represented. 1 However, as noted earlier, the overriding concern of the church is to maintain its "plausibility." For a religious institution, this entails, above all, managing the delicate balance between its sacred and secular interests.
As persuasive campaigns, Pope John Paul II's visits to local churches are carefully planned. In observing the planning process, it is possible to learn if and how planners take into account the need to appeal to multiple audiences and their positions regarding the accommodatingresistance dialectic with relation to the sacred-secular realms. Planners are constantly dealing with the demands and implications of the "worldly" elements of the trip: crowd control, ticket distribution, and how to pay for it. In many ways, the planning process itself tends to gravitate toward the secular demands of the world. Making decisions