Contents | Preface and Introductionix | Purpose of the Bookix | | Contents of the Bookix | | Features of the Bookxii |
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| Introducing the Corporate Innovation Process1 | Defining an Innovative Culture2 | | Developing an Innovative Culture9 | | Developing the Corporate Venturing Process17 | | The Corporate Innovation Process23 |
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| I. Developing an Innovative Corporate Culture25| 2. | Integrated Strategic Planning for Innovation27 | Role of High-Level Leadership In Strategic Planning27 | | Foundations of Venture Strategic Planning28 | | Integrated Venture Strategic Planning Process36 | | Assess Current and Past Ventures36 | | Conduct Analysis of Corporate Strategy37 | | Conduct External Analysis for Venture Strategy41 | | Conduct Internal Analysis for Venture Strategy42 | | Develop, Evaluate, and Select Integrated Venture Strategy43 | | Implementing Integrated Venture Strategy48 |
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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Managing Corporate Culture, Innovation, and Intrapreneurship.
Contributors: Howard W. Oden - Author.
Publisher: Quorum Books.
Place of publication: Westport, CT.
Publication year: 1997.
Page number: v.
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