Developing an Innovative Corporate Culture
Part I covers those actions that a corporation must take in order to provide the proper enviromnent for a successful corporate venturing process. The corporation must have a strong aggressive strategy, a culture that supports innovation and intrapreneurship, an organization and work force that will change as needed, and well structured and managed processes, especially the venturing process.
-25-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Managing Corporate Culture, Innovation, and Intrapreneurship.
Contributors: Howard W. Oden - Author.
Publisher: Quorum Books.
Place of publication: Westport, CT.
Publication year: 1997.
Page number: 25.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
One moment ...
- Georgia
- Arial
- Times New Roman
- Verdana
- Courier/monospaced
Reset