| Aggregate venture implementation plan, 49 | portfolio of venture resources, 49 | | portfolio of venture, 49 |
|
| Architecture, product, 170 |
| Attribute analysis, 137 |
| Autonomous project team, 111 |
| Branding, 208 | family, 208 | | guidelines for, 209 | | individual, 208 |
|
| Business development, 8, 119 |
| Cagey Computer Corporation, 261 |
| CEO in charge of venture, 115 |
| Checklists, 132 |
| Commercial product, 207 |
| Concept development, 111, 119 |
| Concept evaluation, 7 |
| Concept evaluation process, 141 |
| Concept evaluation stage review, 159 |
| Continuous learning and improvement, 88 | breakthrough approach, 89 | | combined approach, 89 | | incremental approach, 89 |
|
| Core values, 9, 12, 53 |
| Core venture team, 111 |
| Corporate culture | definition, 3 | | external aspects, 4 | | internal aspects, 4 | | two levels, 3 |
|
| Corporate innovation process, 2, 23 |
| Corporate strategy | aggressive versus conservative
strategy, 38 | | growth versus retrenchment, 38 | | low cost, differentiation, and focus, 40 | | market entry-exit timing, 39 |
|
| Corporate venturing process, 2, 17, 23, 119 | extensions of, 22 | | customizing, 22 | | guidelines for intrapreneurs, 22 |
|
| Creative synthesis of new ideas, 130-140 | general procedures, 131 | brainstorming, 131 | | focus groups, 133 | | using checklists, 132 |
| | need-based procedures, 134 | Perceptual map analysis, 135 | | problem analysis, 134 |
| | special procedures for generating
new ideas, 139 |
|
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