|1.||Challenges for the Science and Practice of Social Marketing Alan R. Andreasen3|
|2.||Social Marketing: Beyond the Nostalgia William A. Smith21|
|3.||Advertising in the Social Marketing Mix: Getting the Balance Right Martine Stead and Gerard Hastings29|
|4.||Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior Robert Hornik45|
|5.||Keep Me Posted: A Plea for Practical Evaluation George I. Balch and Sharyn M. Sutton61|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Social Marketing:Theoretical and Practical Perspectives. Contributors: Marvin E. Goldberg - Editor, Martin Fishbein - Editor, Susan E. Middlestadt - Editor. Publisher: Lawrence Erlbaum Associates. Place of publication: Mahwah, NJ. Publication year: 1997. Page number: v.
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