Perspectives on Radio and Television: Telecommunication in the United States

By F. Leslie Smith; John W. Wright II et al. | Go to book overview

PERSPECTIVES ON RADIO AND TELEVISION
TELECOMMUNICATION IN THE UNITED STATES

Fourth Edition

F. Leslie Smith John W. Wright II David H. Ostroff

University of Florida

LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1998 Mahwah, New Jersey London

-iii-

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Perspectives on Radio and Television: Telecommunication in the United States
Table of contents

Table of contents

  • Title Page iii
  • Contents in Brief vii
  • Contents ix
  • Preface xvii
  • Acknowledgments xviii
  • 1 - Preview 1
  • Notes 8
  • Further Reading 9
  • I - Historical Perspective 11
  • 2 - Radio Broadcasting: From 1842 13
  • Notes 69
  • Further Reading 70
  • 3 - Television Broadcasting: From 1884 73
  • Notes 119
  • Further Reading 119
  • 4 - Cable Television: From 1949 122
  • Notes 141
  • Further Reading 142
  • 5 - Other Electronic Mass Media Technologies: From 1948 143
  • Notes 170
  • Further Reading 170
  • II - Creative and Informational Perspectives 171
  • 6 - Production, Programs, and Performance in Electronic Mass Media 173
  • Further Reading 194
  • 7 - Programming by Electronic Mass Media 195
  • Notes 241
  • Further Reading 242
  • 8 - Electronic Mass Media News 244
  • Notes 273
  • Further Reading 273
  • 9 - Commercials and Other Persuasive Announcements 275
  • Notes 299
  • Further Reading 300
  • III - Physical Perspectives 301
  • 10 - Radio Energy 303
  • Notes 318
  • Further Reading 318
  • 11 - Radio Channels 319
  • Notes 345
  • Further Reading 345
  • 12 - Television Channels 346
  • Notes 383
  • Further Reading 384
  • IV - Legal and Ethical Perspectives 385
  • 13 - Electronic Mass Communication 387
  • Notes 397
  • Further Reading 397
  • 14 - Regulation of Electronic Mass Media 398
  • Notes 423
  • Further Reading 425
  • 15 - Electronic Mass Media and the First Amendment 427
  • Notes 452
  • Further Reading 454
  • 16 - Ethics and Self-Regulation in Electronic Mass Media 455
  • Note 467
  • Further Reading 467
  • V - Economic Perspective 469
  • 17 - Sales and Advertising 471
  • Notes 492
  • Further Reading 493
  • 18 - Audience Research and Ratings 494
  • Notes 518
  • Further Reading 518
  • 19 - Local Outlets 519
  • Notes 544
  • Further Reading 546
  • 20 - Electronic Mass Media Networks 547
  • Note 564
  • Further Reading 564
  • 21 - Careers in Electronic Mass Media 566
  • Notes 579
  • Further Reading 579
  • VI - Comparative Perspective 581
  • 22 - Noncommercial Radio and Television 583
  • Notes 601
  • Further Reading 601
  • 23 - Foreign National and International Radion and Television 602
  • Notes 629
  • Further Reading 630
  • 24 - Corporate Video 633
  • Notes 651
  • Further Reading 651
  • VII - Sociopsychological Perspective 653
  • 25 - Factors in Degree of Impact 655
  • Note 664
  • Further Reading 664
  • 26 - Impact 665
  • Notes 675
  • Further Reading 675
  • 27 - Research and Theory 677
  • Notes 687
  • Further Reading 688
  • Index 689
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