Stereotype Activation and Inhibition

By Robert S. Wyer Jr. | Go to book overview
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7
Rethinking Some Assumptions About Stereotype Inhibition: Do We Need to Correct Our Theories About Correction?

Alan J. Lambert Alison L. Chasteen Saera Khan Jeremy Manier Washington University

The chapter by Bodenhausen and Macrae represents an important shift in the focus of stereotyping research. Until very recently, most theorists directed their attention toward those factors leading people to use their stereotypes as a basis for judgment. Accordingly, the primary emphasis has been on the cognitive or motivational reasons why our actions and thoughts are so often driven directly by stereotype-based knowledge. For example, a great deal of research in the 1980s and early 1990s emphasized the "functional" view of stereotypes (cf. Allport, 1954), which suggests that people often use stereotypes as a way of reducing the overwhelming complexity of the social environment. Other research stressed more motivational reasons for stereotype use, such as the drive to enhance self-esteem

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