Total Propaganda: From Mass Culture to Popular Culture

By Alex S. Edelstein | Go to book overview
Save to active project

SUBJECT INDEX

A
Adprop reconsidered, 78-79
"Coke" is "OK, " 79-80
gaps and niches, 85-87
generic grunge, 86-87
himbo vs. bimbo, 86
It's culture, stupid!, 81
the Pepsi-Coke wars, 87
selling beauty and elegance, 83-84
sex to unisex, 83
synergy with marketingprop, 79
as verticalprop, 84-85
young Aarpies, 79-80
youth "in ad sights, " 86-87

B
Businessball in transition, 142-144
as Armaggedon, 147
as emancipatory, 148
"endorsed, will travel, " 149-150
everyone "a card, " 148
fallen icon, 149
image conversion, 142-143
new persona, 144-146
super adprop, 143
as watershed, 146
as yesteryear, 148-149

C
Cyberprop as new communication, 43
a ballad: "Start me up, " 43-44
competition and access, 50-51
the cottage industries, 48
designing the future, 45-46
hosting communication, 47-48
the megamergers, 51-54
Microsoft challenges Netscape
pathways and destinations, 46-47
browsers as pathways, 48
as destinations, 48
as entertainment, 50-51
"Slate-ing" as new news, 49-50
as technoprop, 55-56
upsides and downsides, 56-58
hateprop, 57
pornprop, 56
protest, 57
violence, 57-58

F
Filmprop for the generations, 63
doing the "right thing, " 64-65
"getting" Sally, 65
as requiem to the Aarpies, 66
as techno parable, 65-66
the young subsets, 67
satirizing aimlessnews, 67
ode to alternative rock, 67
Boomer survival
Gump does, tells all, 68
more than "nine lives, " 68
"odd men" out, 69
on a roll, 69
role reversal, 69
Aarpies have their day, 70
Chaplin a downer, 70-71

-341-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Total Propaganda: From Mass Culture to Popular Culture
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 345

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?