Total Propaganda: From Mass Culture to Popular Culture

By Alex S. Edelstein | Go to book overview
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Adprop reconsidered, 78-79
"Coke" is "OK, " 79-80
gaps and niches, 85-87
generic grunge, 86-87
himbo vs. bimbo, 86
It's culture, stupid!, 81
the Pepsi-Coke wars, 87
selling beauty and elegance, 83-84
sex to unisex, 83
synergy with marketingprop, 79
as verticalprop, 84-85
young Aarpies, 79-80
youth "in ad sights, " 86-87

Businessball in transition, 142-144
as Armaggedon, 147
as emancipatory, 148
"endorsed, will travel, " 149-150
everyone "a card, " 148
fallen icon, 149
image conversion, 142-143
new persona, 144-146
super adprop, 143
as watershed, 146
as yesteryear, 148-149

Cyberprop as new communication, 43
a ballad: "Start me up, " 43-44
competition and access, 50-51
the cottage industries, 48
designing the future, 45-46
hosting communication, 47-48
the megamergers, 51-54
Microsoft challenges Netscape
pathways and destinations, 46-47
browsers as pathways, 48
as destinations, 48
as entertainment, 50-51
"Slate-ing" as new news, 49-50
as technoprop, 55-56
upsides and downsides, 56-58
hateprop, 57
pornprop, 56
protest, 57
violence, 57-58

Filmprop for the generations, 63
doing the "right thing, " 64-65
"getting" Sally, 65
as requiem to the Aarpies, 66
as techno parable, 65-66
the young subsets, 67
satirizing aimlessnews, 67
ode to alternative rock, 67
Boomer survival
Gump does, tells all, 68
more than "nine lives, " 68
"odd men" out, 69
on a roll, 69
role reversal, 69
Aarpies have their day, 70
Chaplin a downer, 70-71


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Total Propaganda: From Mass Culture to Popular Culture
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