This definition has remained through subsequent editions.
Thanks to Jerry Murphy, who saved materials from his role as a Steering Committee member for
the National Developmental Project. The two conditions I have specified -- political activities of the 1960s and the rhetoric-communication tiff -- are topics in almost all of the position papers submitted by
would-be participants in Pheasant Run.
The questions posed by the position papers written by those who applied to participate in the
Pheasant Run conference are striking in their resemblance to contemporary cultural studies. Ehninger
suggested that rhetoricians must not only deal with the techniques of "cajoling or persuading those who
are like us in background and values" but also learn to "speak across class, race, age, and culture lines
to those who are in some way 'different (4). Smith posed as the most important task for Pheasant Run
to address the question of whether rhetoric is a uniquely Western phenomenon (24). Although issues of
"otherness" are not the only ones that cultural studies poses and explores to advantage, they are among
the most prominent. And they have to do always with issues of Power and of what rhetoric does.
There is little agreement about what a post-"new rhetoric" should be, and perhaps there need be
no agreement. Generally speaking, however, there are two "camps" -- one that values the return and
reformation of public address studies, in the narrow sense of formalist or structuralist readings of public,
persuasive speeches, and one that values cultural readings of rhetorical practices and that has as its chief
patrons French poststructuralism, critical race theory, feminism, and British and American cultural
studies. The two camps do not agree on very many significant issues, for example, on the import of
audience response, symbolicity/materiality, or political effectivity of discourse. However, both tend to
place traditional notions of theory in a subordinate position to rhetorical practices.
Bitzer Lloyd F., and
Edwin Black, eds. The Prospect of Rhetoric: Report of' the National
Developmental Project. Englewood Cliffs, NJ: Prentice, 1971.
Black Edwin. "The Mutability of Rhetoric". Rhetoric in Transition: Studies in the Nature and Uses of
Eugene E. White. University Park: Pennsylvania State UP, 1980. 71-85.
Brummett Barry. "Rhetorical Theory as Heuristic and Moral: A Pedagogical Justification". Communication Education 33 ( 1984): 97-107.
Bryant Donald C. Rhetorical Dimensions in Criticism. Baton Rouge: Louisiana State UP, 1973.
Cohen Herman. The Histon, of Speech Communication: The Emergence of a Discipline, 1914- 1945. Annandale, VA: SCA, 1994.
Ehninger Douglas. "Introduction". Contemporary Rhetoric: A Reader's Coursebook. Ed.
. Glenview, IL: Scott, 1972. 1-14.
----. Position paper, compiled with "Statements by Conference Participants." Pheasant Run
Conference, May 10-15, 1970. 3-4.
Farrell Thomas B. "On the Disappearance of the Rhetorical Aura". Western Journal of
Communication 57 ( 1993): 147-58.
Don Henley, and
Glenn Frey. "Hotel California". Cass County Music/Red Cloud Music
ASCAP, 1976. The Eagles. Hotel California. Elektra/Asylum/Nonsuch Records, 1976.
Fogarty Daniel S. J. Rools for a New Rhetoric. New York: Teachers College, Columbia University, 1959.
Foss Sonja K. Rhetorical Criticism: Exploration and Practice. Prospect Heights, IL: Waveland, 1989.
Frentz Thomas S., and
Janice Hocker Rushing. "Commentary". Critical Questions, Ed.
William L. Nothstine
Carole Blair, and
Gary Copeland. 155-60.
Hart Roderick P. Modern Rhetorical Criticism. Glenview, IL: Scott, 1990.
Hochmuth Marie. "The Criticism of Rhetoric", A History and Criticism ofAmerican Public Address.
Vol. 3. Ed.
Marie Hochmuth. New York: Russell, 1955. 1-23.
----. "I. A. Richards and the'New Rhetoric". Quarterly Journal of Speech 44 ( 1958): 1-16.
----. "Kenneth Burke and the 'New Rhetoric". Quarterly Journal of Speech 38 ( 1952): 133-44.
Hudson Hoyt. "The Field of Rhetoric". Quarterly Journal of Speech 9 ( 1923): 167-80. Rpt. in Historical Studies of Rhetoric and Rhetoricians. Ed.
Raymond F. Howes. Ithaca: Cornell UP, 1961. 3-15.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Making and Unmaking the Prospects for Rhetoric:Selected Papers from the 1996 Rhetoric Society of America Conference.
Contributors: Theresa Enos - Editor, Richard McNabb - Editor, Roxanne Mountford - Author, Carolyn Miller - Author, Rhetoric Society of America Conference 1996, Tucson, Ariz. - OrganizationName.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 1997.
Page number: 35.
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