Associated Systems Theory: A Systematic Approach to Cognitive Representations of Persons

By Robert S. Wyer | Go to book overview

9
Attitudes in Associated Systems Theory

Russell H. Fazio Indiana University

Carlston's Associated Systems Theory (AST; see chap. 1, this volume) provides an intriguing framework for considering the multiple representations that an individual can form of a target person. AST concerns the nature and source of these representations and, probably most importantly, their relations with one another. By postulating the existence of four primary mental systems -- sensory, verbal, action, and affective -- whose unique representations can combine to form hybrid representations, AST advances a 3 x 3 taxonomy. Representations vary from concrete to abstract along one dimension of the taxonomy (the columns in Carlston's Fig. 1.2).

The other dimension involves representations that vary from a focus on the target to a focus on the perceiver's reactions to the target (the rows in Carlston's Fig. 1.2).

As one who has devoted much time to the study of attitudes, I find the lower right portion of the taxonomy (affective responses, evaluations, and orientations) especially interesting. This area includes relatively abstract representations of the perceiver's reactions to the target person. The focus is on the affective system and its hybrids. Thus, these reactions necessarily involve valence -- positivity or negativity that the perceiver associates with the target. Essentially, then, the lower right portion of the taxonomy refers to representations of the perceiver's attitude toward the target person.

Carlston makes a number of provocative references to attitude theory and research at various points in his chapter. To emphasize the relationship between the attitude literature and AST more strongly, this chapter focuses on the attitude construct.

-157-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Associated Systems Theory: A Systematic Approach to Cognitive Representations of Persons
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 235

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.