Decision Making in the Workplace: A Unified Perspective

By Lee Roy Beach | Go to book overview
Save to active project

15
IMAGE THEORY AND WORKPLACE DECISIONS: CHALLENGES

Terry Connolly University of Arizona

The preceding chapters make it abundantly clear that image theory has already had, and continues to have, a significant impact on thinking about decision making processes in organizations. From the most personal decisions of the individual planning a career or choosing a job to the broadest, most significant choices of long-term organizational strategy, image theory has provided both stimulus and framework for a number of novel and interesting studies. The present chapter revisits the theory in hopes of identifying possible areas for further research potential.

We do not confine ourselves to a strict reading of image theory but, rather, use it as the best developed of several somewhat heretical approaches to decision making that have emerged in recent years to challenge the hegemony of the subjective expected utility (SEU) model. These heretical theories differ in various respects but share with image theory a concern with the descriptive inadequacies of the SEU model and, though less clearly, some ideas by which these deficiencies may be overcome. We focus here on image theory partly for its own merits, and partly because it more broadly represents the cluster of heretical theories.

To set the scene for our exploration we first sketch two imaginary but realistic scenarios. In both, events take place that a lay person would describe as decision making but which are surprisingly difficult to formulate in conventional decision theoretical terms. We use these formulation difficulties as a

-197-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Decision Making in the Workplace: A Unified Perspective
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 216

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?