PAPERS BY PRESENT AND PAST MEMBERS OF THE FACULTY AND STAFF
edited by MALCOLM P. McNAIR
Lincoln Filene Professor of Retailing
with the assistance of ANITA C. HERSUM, Research Staff
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
GEORGE F. BAKER FOUNDATION
McGRAW-HILL BOOK COMPANY, INC.
New York Toronto London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Case Method at the Harvard Business School:Papers by Present and Past Members of the Faculty and Staff. Contributors: Malcolm P. McNair - Editor. Publisher: McGraw-Hill. Place of publication: New York. Publication year: 1954. Page number: iii.
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