The Case Method at the Harvard Business School: Papers by Present and Past Members of the Faculty and Staff

By Malcolm P. McNair | Go to book overview

Notes on the Contributors
KENNETH R. ANDREWS, A.B. ( Wesleyan Univ.) 1936, A.M. (ibid.) 1937, Ph.D. ( Univ. of Illinois) 1948. Associate Professor of Business Administration. A member of the group at the Harvard Business School which has concerned itself especially with the use of the case method in teaching Administrative Practices, and editor of the symposium published by the Harvard University Press in 1953 under the title The Case Method of Teaching Human Relations and Administration. Consultant to industry on the use of cases in executive development. Publications include Nook Farm: Mark Twain's Hartford Circle, "Product Diversification and the Public Interest" and "Executive Training by the Case Method" (both in the Harvard Business Review), and several articles in other journals. Currently teaching the Administrative Practices course in the Advanced Management Program at the Harvard Business School.
NEIL H. BORDEN, A.B. ( Univ. of Colorado) 1919, M.B.A. ( Harvard Univ.) 1922. Professor of Advertising. On the staff of the Harvard Business School since 1922. Closely concerned, throughout this period, with case research and the development of instruction by the case method. Recipient of research award ( 1946) of Kappa Tau Alpha, national journalism fraternity, for his research on national advertising in newspapers; Medal for Distinguished Service given by Syracuse University School of Journalism ( 1949); Charles Coolidge Parlin Award ( 1949) and Paul D. Converse Award ( 1951) for outstanding contribution to the development of the science of marketing. Publications include Advertising: Text and Cases and two editions of the predecessor Problems in Advertising; The Economic Effects of Advertising; cases and commentaries comprising two specialized volumes in the Harvard Business Reports series; several monographs in the series of Harvard Business Research studies; National Advertising in Newspapers; and a long list of periodical articles. Currently is President of the American Marketing Association.
W. WALLER JR. CARSON, A.B. ( Princeton Univ.) 1946, M.B.A. ( Harvard Univ.) 1947. Assistant Professor of Business Administration at Northwestern University. After completion of work for M.B.A. degree, was Instructor in Business Administration at the Harvard Business School and assisted in preparation of Professor Tosdal's two-volume study of Salesmen's Compensation. Joined the staff at Northwestern in the summer of 1951.
C. ROLAND CHRISTENSEN, A.B. ( Univ. of Iowa) 1941, M.B.A. ( Harvard Univ.) 1943, D.C.S. (ibid.) 1953. Assistant Professor of Business Administration.

-285-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
The Case Method at the Harvard Business School: Papers by Present and Past Members of the Faculty and Staff
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 296

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.