Total Quality Marketing: The Key to Regaining Market Shares

By Allan C. Reddy | Go to book overview

Additional Readings
Adams Walter, and James W. Brock ( 1986). The Bigness Complex. New York: Pantheon.
Anderson Gary M. ( 1987). "U.S. Federal Deficit and National Debt: A Political and Economic History." In Tollison Robert D., ed., Deficits. New York: Basil Blackwell, pp. 9-46.
Arnesen Peter J., ed. ( 1987). The Japanese Competition: Phase 2. Ann Arbor, Mich.: University of Michigan, Center for Japanese Studies.
Atlanta Constitution ( 1989). "Consumer Trends Change Convenience over Loyalty." 24 September, p. R-2.
Banker-UK ( 1987). "Japanese Banks Undercut a Bigger Slice." March, pp. 50-51.
Bessom R. M. ( 1973). "Unique Aspects of Marketing Services." Arizona Business 20 (November): 8-15.
Brown Paul B. ( 1989). "When Quality Isn't Everything." Inc. June, pp. 119-120.
Certon Marvin, Alicia Pagano, and Otis Port ( 1985). The Future of American Business: The U.S. in World Competition. New York: McGraw-Hill.
Cravens Donald W., Charles W. Holland, Charles W. Lamb Jr., and William C. Montcrief III ( 1988). "Marketing's Role in Product and Service Quality." Industrial Marketing Management 17 (November): 285-304.
Damanpur Faramarz ( 1988). "The Foreign Banking Invasion." Bankers Monthly, 16 May.
Engholm Christopher ( 1991). When Business East Meets Business West: The Guide to Practice and Protocol in the Pacific Rim. New York: John Wiley.
Feenstra Robert C., ed. ( 1989). Trade Policies for International Competitiveness. Chicago: University of Chicago Press.
Friedman Milton, and Rose Friedman ( 1980). Free to Choose. New York: Avon Books.
Fudd Leonard M. ( 1988). Monitoring the Competition. New York: John Wiley.
Garvin David A. ( 1987). "Competing on the Eight Dimensions of Quality." Harvard Business Review 65 (November-December): 101-109.
-----. ( 1984). "Product Quality: An Important Strategic Weapon." Business Horizons 27 (March-April): 40-43.

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