PATTERNS OF LEADERSHIP
T HE KIND 0F leadership which Pennsylvania developed in the period from 1740 to 1770 was rather diversified, and it changed from decade to decade. In the heated controversies of Pennsylvania politics the leaders of different groups became more generally known to the public. Isolation gave way to interaction; and pamphleteers and newspaper publishers, as well as political campaigners, could count on an ever-widening audience beyond their particular sect or ethnic group. In short, this period of thirty years saw the development of that entity which is generally referred to as "the public", a being which has an opinion and interest and which can grant the favor of "publicity" to anybody who deserves it. Consequently sectarian leaders, ministers, and politically interested merchants, who had been influential in their own religious and business circles, tended to become "public" figures in the generation before the Revolution. Equally, sectarian politicians who had been satisfied with controlling their own group, because this was sufficient as far as their intentions were concerned, had to rely increasingly on support outside their own group; and therefore they had to seek publicity whether they wanted it or not.
The era of publicity was especially new and, at first, embarrassing to the Quaker leaders. They were used to arriving at political