|Analysis: Breaking down the elements of a situation and clarifying
the rankings or relations among the elements.|
Key words: To distinguish, detect, discriminate, contrast. Sample test plan: Can identify differing motives of producers, advertisers, citizen groups, and audiences in the production of
|Synthesis: Combining elements to constitute a new pattern or structure.|
Key words: To produce, modify, restructure, originate, derive. Sample test plan: Can develop a 1-minute news report explaining the
constitutional grounds for a recent Supreme Court decision.
|Evaluation: Using a set of criteria or standards as a basis for making
judgments about an issue.|
Key words: To evaluate, judge, appraise, rate, weigh. Sample test plan: Can develop criteria for evaluating gender-biased
SUMMARYOutcomes assessment should start with program assessment and that
program assessment must take into account both off- and on-campus
forces. Off campus, challenges facing higher education, communication
technologies, and the communication discipline suggest a New Liberal Arts
for the general student that integrates traditional disciplines with professional perspectives and a broad-based, functional approach to the major
(i.e., a New Professionalism).We suggest programs should begin the assessment process by developing mission statements and outcomes at the program, course, and intracourse level. Once mission statements and outcomes are in place, a
program can move into strategies for evaluating the success of a program
(see Appendix A).
APPENDIX A: PROGRAM ASSESSMENT AUDIT
|1. ||Does our program have an explicit mission statement?|
|2. ||When was the last time we discussed our mission and/or mission
|3. ||How well does the mission of our academic program reflect and
support the mission of our institution as a whole?|
|4. ||If an outside group came to our school, what would it identify as our
strengths and weaknesses?|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Assessing Communication Education:A Handbook for Media, Speech, and Theatre Educators.
Contributors: William G. Christ - Editor.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Hillsdale, NJ.
Publication year: 1994.
Page number: 49.
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