Handbook of Applied Psychology - Vol. 1

By Douglas H. Fryer | Go to book overview

Handbook of Applied Psychology

AND EDWIN R. HENRY, Ph.D.

Richardson, Bellows, Henry and Comy+00AD pany, Inc., and Consultant, Standard Oil Company ( New Jersey)

JENKINS · RAYMOND A. KATZELL · ISABELLE KENDIG · FRANCIS KEPPEL · HARRY D. KITSON · OTTO KLINEBERG · HERBERT E. KRUGMAN · GEORGE LAWTON · KATE LEWIS · HENRY C. LINK DARRELL BLAINE LUCAS · BERTHA M. LUCKEY · LILLIEN J. MARTIN LOUIS WILLIAM MAX · T. R. McCONNELL · FERN McGRATH HYMAN MELTZER · MILTON METFESSELL · BRUCE V. MOORE EUGENE MYERS · LESTER N. MYER · GEORGE NAGY · T. ERNEST NEWLAND · L. J. O'ROURKE · DONALD G. PATERSON · S. L. PRESSEY GRACE RUBIN-RABSON · H. H. REMMERS · MARION W. RICHARDSON EDWARD A. RUNDQUIST · GLADYS C. SCHWESINGER · CARL E. SEASHORE · MORTON A. SIEDENFELD · LOWELL S. SELLING DAVID SHAKOW · CARROLL L. SHARTLE · SADIE MYERS SHELLOW E. DONALD SISSON · MARIE SKODAK · KINSLEY R. SMITH DANIEL STARCH · JAMES B. STROUD · DEWEY B. STUIT · DONALD E. SUPER · ST. CLAIR A. SWITZER · PERCEIVAL M. SYMONDS GILBERT E. TEAL · LORIN A. THOMPSON · JOSEPH TIFFIN · MILES A. TINKER · HERBERT A. TOOPS · M. R. TRABUE · ARTHUR E. TRAXLER · CHARLES H. VOELKER · ROBERT J. WHERRY WALTER H. WILKE · WALLACE H. WULFECK · LLOYD N. YEPSEN

NEW YORK & RINEHART COMPANY · INC. · TORONTO

-iii-

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Handbook of Applied Psychology - Vol. 1
Table of contents

Table of contents

  • Title Page ii
  • Preface v
  • Landmarks of Professional Psychology vii
  • Contents xi
  • Contributors xvii
  • Chapter I - Group Living 1
  • 1 - Social Effectiveness and Leadership 3
  • 2 - Social Attitudes 10
  • 3 - Morale 16
  • 4 - Propaganda 23
  • 5 - Psychological Warfare 31
  • 6 - Unemployment 37
  • 7 - Pseudology 41
  • Chapter II - Individual Efficiency 47
  • 8 - Reading Efficiency 49
  • 9 - Typography and Legibility in Reading 55
  • 10 - Illumination 60
  • 11 - Ventilation 68
  • 12 - Fatigue and Its Alleviation 74
  • 13 - The Process Conception of Psychological Illness 84
  • 14 - Drugs and Smoking 87
  • Chapter III - The Individual Adjusting to His Environment 91
  • 15 - Motivation and Self-Direction 93
  • 16 - Interest in Work and Play 100
  • 17 - Aptitude and Intelligence 109
  • 18 - Personality and Physique 116
  • 19 - Guided Learning 120
  • 20 - Vocational and Educational Satisfaction 126
  • Chapter IV - Techniques of Personnel Psychology 133
  • 21 - Job Analysis 135
  • 22 - Personnel Interviewing 142
  • 23 - Rating 147
  • 24 - Worker Analysis 155
  • 25 - Job Classification and Evaluation 160
  • 26 - Vocational Test Construction 163
  • 27 - Criteria and Validity 170
  • 28 - Item Analysis 177
  • 29 - Personality Tests and Prediction 182
  • 30 - Effectiveness of Selection Devices 192
  • Chapter V - Fields of Personnel Psychology Selection and Training 195
  • 31 - Clerical Personnel 197
  • 32 - Mechanical Personnel 208
  • 33 - Field Salesmen 212
  • 34 - Retail Sales Personnel 215
  • 35 - Management's Use of Personnel Research in Training 220
  • 36 - Federal Civilian Personnel Administration 229
  • 37 - Military Personnel Management 236
  • 38 - Metropolitan Police Personnel 247
  • 39 - Subnormal Workers 251
  • 40 - Employment Agencies 256
  • Chapter VI - Industrial Psychology 261
  • 41 - Worker and Manager 263
  • 42 - Efficiency in Work 268
  • 43 - Occupational Safety 277
  • 44 - Building Illumination 283
  • 45 - Industrial Ventilation 288
  • 46 - Industrial Morale 297
  • 47 - Military Morale Procedures 303
  • 48 - Color Vision 309
  • 49 - Bio-Mechanics 311
  • Chapter VII - Transportation 323
  • 50 - Street and Highway Traffic 325
  • 51 - Railroads 336
  • 52 - Aviation 341
  • Chapter VIII - Business Psychology 349
  • 53 - Product Testing 351
  • 54 - Copy Testing 355
  • 55 - Advertising Media Research 364
  • 56 - Customer Research 371
  • 57 - Radio and Television Audience Research 375
  • Index 381
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