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The Process of Persuasion

By: Clyde R. Miller | Book details

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Contents
Part One BACKGROUNDS OF PERSUASION
CHAPTER PAGE
I "IT'LL NEVER REPLACE THE HORSE"11
II PERSUASION'S FIRST LAW24
III PERSUASION BY CONDITIONED REFLEX37
IV PERSUASION IS CUSTOM-MADE61
V CHANGING OUR MINDS74
VI THE WORD AND ITS MEANING87
VII THE TRIGGERS OF PERSUASION107
Part Two PERSUASION METHODS
VIII A PREFACE TO PERSUASION METHODS139
IX THE "VIRTUE" DEVICE149
X THE "POISON" DEVICE168
XI THE TESTIMONIAL DEVICE188
XII THE "TOGETHER" DEVICE211
XIII "THE ATOM EATING OUT OF OUR HAND"223

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