The Triggers of Persuasion
PERSUASION can operate with trigger quickness when the persuader, by certain words or symbols or acts, can "flash on" or conjure up pictures in our minds.
Often these are pictures of the kinds of persons we'd like to be: healthful and magnetic; skilful in sports and games; respected for achievement in business or profession; successful in love and marriage; enjoying prestige and social status. Pictures like these relate to our various "selves" of ownership, ambition, rivalry, sex, emulation, pride, reason and generosity.
But there are other pictures, those of persons and things which threaten to destroy our hopes and blast our dreams of success and happiness. They relate to our nightmares of fear.
Most of the time in most of us, these pictures, pleasant and unpleasant, tie in with our conditioned reflexes. Thus a word, by "flashing on" a picture in our minds, has a trigger action. It sets off a reflex so that we tend automatically to think the thought or feel the