The "Together" Device

Blest be the tie that binds . . .


THE "Together" Device is employed to persuade people en masse. To accomplish this the persuader gets people together; gets them singing together, demonstrating together, marching together. He "hires a hall" so that individuals gathered together can be made to feel, believe and act as one big powerful unit. For, together, they are stirred by the same oratorical testimonials, moved to fear and hatred by the same poison words, given feelings of security and hope by the same virtue words, aroused by the same symbols of "evil" and the same symbols of "good." The "Together" Device reinforces all the other devices through united or mass action. When effectively employed the result can be mass hypnosis, mass mania or a crusade for some great cause. No one who ever heard the broadcast speeches of Hitler punctuated by the frenzied, massed roars of "Sieg Heil!" can forget


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The Process of Persuasion


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