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Leadership in Times of Change: A Handbook for Communication and Media Administrators

By William G. Christ | Go to book overview

The school continues to consider additional courses for GERs. The latest proposals are for courses on media ethics and new communication technologies.

The school has obtained preliminary approval for a PhD in Communication to replace the interdisciplinary PhD. The new degree will be intradisciplinary (speech and mass communication) but will still include cognate areas in the humanities and social sciences.


CHALLENGES

The major challenge to hybrid programs is in making sure that our definition of the field, curriculum, and research keep up with rapidly developing communication technologies. How should we define communication when the boundaries of human symbolic exchange are being redefined by computer technology? Is mass communication still a viable concept, with interactive technology, increasing choices of information, and more audience freedom to make those choices? What is speech communication, with virtual interaction becoming more common via e-mail and other vehicles? In this new communication environment, what careers are we preparing our students for? Will the traditional subdivisions according to media (for mass communications) still hold? Answers to these questions will determine the substance and structure of communication programs in the future.


REFERENCES

"AEJMC constitution and bylaws". (n.d.). Columbia, SC: AEJMC.

Atkin D. ( 1996). Telecommunications research article productivity in the U.S.: 1985- 1993. Journal of the Association for Communication Administration, 1, 1-11.

Blanchard R. O., & Christ, W. G. ( 1993). Media education and the liberal arts: A blueprint for the new professionalism. Hillsdale, NJ: Lawrence Erlbaum Associates.

Christ W. G. ( 1994). Assessing communication education: A handbook for media, speech and theatre educators. Hillsdale, NJ. Lawrence Erlbaum Associates.

Christ W. G. ( 1997). Media education assessment handbook. Mahwah, NJ: Lawrence Erlbaum Associates.

Christ W. G., & Blanchard R. ( 1994). Mission statement, outcomes and the new liberal arts. In W. G. Christ(Ed.), Assessing communication education: A handbook for media, speech and theatre educators (pp. 31-56). Hillsdale, NJ: Lawrence Erlbaum Associates.

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