The Unseen Power: Public Relations, a History

By Scott M. Cutlip | Go to book overview
Save to active project

Chapter 11
Harry Bruno: Aviation and Public Relations Pioneer

Harry Bruno, another of the innovative small band of public relations pioneers who opened offices in the post World War I era, demonstrated that a prime function of public relations is to win public acceptance of new ideas and new technology. Bruno not only pioneered in developing this field by maturing from brash press agent to successful counselor but by playing a major role in gaining acceptance of commercial aviation in the United States.

He was born in London, England, on February 7, 1893, the son of Henry and Annie Thompson Bruno. His early education was in a British public school, but this was interrupted for him when the father decided there was a better opportunity for him and his family in the United States. The father came to New York in 1905 and established a marine insurance office. In 1907, he returned to England to bring his wife and their two sons, Harry and Frank, to Montclair, New Jersey. When the young lads arrived here, America was still excited and amazed by the advent of powered flight. The Wright Brothers had made their first powered flight at Kitty Hawk in 1903. Harry felt a responsibility for his younger brother after their parents died on the Lusitania, and they had a close personal relationship all their life, cemented by common interests in flying and in journalism. Frank, a newspaperman, died of cancer in 1933, when he was only 32.

Harry Bruno, only 12, was quickly caught up in this excitement, spurred by the almost daily headlines about these new-fangled, boxy flying machines; he gave his heart to flying. In time, this came to dominate his life and career. By the time the lad reached high school, he had become bored with school and much to his father's disappointment and displeasure, quit


Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this page

Cited page

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
The Unseen Power: Public Relations, a History


Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 812

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?