The Unseen Power: Public Relations, a History

By Scott M. Cutlip | Go to book overview

Index

A
A&P, see Atlantic & Pacific Tea Company
Abraham and Straus, 330
Abrams, Frank W., 657
Ackerman, Carl W., 313, 314
Adams, William C., 277, 775
Adelman, Moris A., 45, 154, 586, 587
Advertising, 2, 62, 83, 115, 242, 323,567, see also Lord & Thomas
Bernays and, 200, 208, 215
Carl Byoir and, 566, 576
costs of, 70, 652-653
Earl Newsom and, 639-640, 640, 652, 687
Ivy Lee and, 66, 68-69
John Hill and, 413, 420, 435, 441, 460, 472, 473, 479, 486-487, 495
Ku Klux Klan and, 396-399
newspaper, see Newspapers
politics and, 589, 602, 607-608
product promotion, see Product promotion
publicity and. 7, 24, 109, 396-397, 560
radio, see Radio
sponsored, 560, 572
Steve Hannagan and, 254, 270
tobacco industry and, 500, 501
Whitaker and Baxter and, 601, 614-616
Advertising agencies
political campaigns and, 589
Advertising Club, 215
AFL
communist membership and, 431
craft unions and, 240
national health care and, 613
AFL-CIO, 240
African Americans, 373, 376
Ku Klux Klan and, 387, 399
African-American education, 308, 309
Fisk University, 312-313, 340
Southern Education Foundation and, 340
Tuskegee Institute, 309
Agent. see Foreign Agents
Aircraft industry, 267, 280, 281, 300, 301. see also Consolidated Vultee; Willow Run bomber plant; Aviation
aircraft. 282, 284, 285, 287, 288, 425
Aircraft Development Corp., 291-292
Juan Trippe's Air Transport, 287, 300
WWI and, 281, 284
WWII and, 268-271
Airships, 291-294
Hindenburg disaster, 292-293
Akin, Edward N., 91
Aldrich, Winthrop. 138
Alexander, Herbert
effects of TV and, 626
Allen, Frederic Lewis, 72, 108, 198, 552, 586
Allen, George E., 520
Allied Laboratories, Inc., 301
American Association of Fund Raising Counsel (AAFRC), 89
American Association of Railrnods, 129
American Butter Institute, 434
American Cancer Society, 489, 499, 502, see also Cigarettes
American Civil Liberties Union (ACLU), 310, 601
Coal Operators and, 235
American Council on Public Relations, 216, 217, 339
American Federation of Labor (AFL), see AFL
American Federation of Musicians, 330
American Heart Association, 499, see also Cigarettes
American International Corporation (AIC), 312
American Iron and Steel Institute, 100, 118, 421, see also Steel industry
labor relations and, 422
public relations and, 423-424, 477
unionization and, 461-462
American Legion, 306, 752
American Lung Association, 499, see also Cigarettes
American Magazine. 45, 72
American Meal institute (AMI), 99.118

-777-

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