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Selective Exposure to Communication

By Dolf Henry Zillmann; Jennings P. Bryant | Go to book overview

classroom or in typical formative evaluations of educational programs -- may be quite effective at inducing exposure. As more programs become simultaneously available, knowledge of the cues that enhance selective exposure becomes even more crucial. The detection of cues that enhance exposure without impeding other communication objectives remains an important area for future inquiry.


REFERENCES

Anderson, D. R., Alwitt, L. F., Lorch, E. P., & Levin, S. R. ( 1979). Watching children watch television. In G. Hale & M. Lewis (Eds.), Attention and cognitive development (pp. 331-361). New York: Plenum.

Anderson, D. R., & Lorch, E. P. ( 1983). Looking at television: Action or reaction? In J. Bryant & D. R. Anderson (Eds.), Children's understanding of television: Research on attention and comprehension (pp. 1-33). New York: Academic Press.

Atkin, C. K. ( 1981). Mass media information campaign effectiveness. In R. E. Rice & W. J. Paisley (Eds.), Public communication campaigns (pp. 265-279). Beverly Hills, CA: Sage.

Bryant, J., Zillmann, D., & Brown, D. ( 1983). Entertainment features in children's educational television: Effects on attention and information acquisition. In J. Bryant & D. R. Anderson (Eds.), Children's understanding of television: Research on attention and comprehension (pp. 221-240). New York: Academic Press.

Lesser, G. S. ( 1974). Children and television: Lessons from Sesame Street. New York: Random House.

Mielke, K. W. ( 1983). Formative research on appeal and comprehension in 3-2-1 CONTACT. In J. Bryant & D. R. Anderson (Eds.), Children's understanding of television: Research on attention and comprehension (pp. 241-263). New York: Academic Press.

Rice, M. L., Huston, A. C., & Wright, J. C. ( 1982). The forms of television: Effects on children's attention, comprehension, and social behavior. In D. Pearl, L. Bouthilet, & J. Lazar (Eds.), Television and behavior: Ten years of scientific progress and implications for the eighties: Vol. 2. Technical reviews (pp. 24-38) (U.S. Department of Health and Human Services Publication No. ADM 82-1196). Washington, DC: U.S. Government Printing Office.

Rice, R. E., & Paisley, W. J. (Eds.). ( 1981). Public communication campaigns. Beverly Hills, CA: Sage.

Seidman, S. A. ( 1981). On the contributions of music to media productions. Educational Communication & Technology Journal, 19, 49-61.

Singer, J. L. ( 1980). The power and limitations of television: A cognitive-affective analysis. In P. H. Tannenbaum (Ed.), The entertainment functions of television (pp. 31-65). Hillsdale, NJ: Lawrence Erlbaum Associates.

Smith, S. M. ( 1984). Use of background music to induce context-dependent memory. Paper presented at the meeting of the Midwest Psychological Association, Chicago.

Wakshlag, J. J., Day, K. D., & Zillmann, D. ( 1981). Selective exposure to educational television programs as a function of differently paced humorous inserts. Journal of Educational Psychology, 73, 27-32.

Wakshlag, J. J., Reitz, R. J., & Zillmann, D. ( 1982). Selective exposure to and acquisition of information from educational television programs as a function of appeal and tempo of background music. Journal of Educational Psychology, 74, 666-677.

Wright, J. C., Calvert, S., Huston-Stein, A., & Watkins, B. ( 1980). Children's selective attention to television forms: Effects of salient and informative production features as a function of age and viewing experience. Paper presented at the meeting of the International Communication Association, Acapulco, Mexico.

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