Audience Responses to Media Diversification: Coping with Plenty

By Lee B. Becker; Klaus B. Schoenbach | Go to book overview

Audience Responses to Media Diversification
Coping With Pleny

Edited by Lee B. Becker The Ohio State Universiy

Klaus Schoenbach Academy for Music and Theater, Hannover

LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1989 Hillsdale, New Jersey Hove and London

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Audience Responses to Media Diversification: Coping with Plenty
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • List of Contributors xiii
  • Preface xvii
  • 1 - When Media Content Diversifies: Anticipating Audience Behaviors 1
  • References 22
  • 2 - The Netherlands: the Cable Replaces the Antenna 29
  • Notes 48
  • References 49
  • 3 - Belgium: Language Division Internationalized 51
  • Notes 68
  • References 69
  • 4 - The U.K.: Measured Expansion on A Variety of Fronts 71
  • References 89
  • 5 - The U.K.: the Constancy of Audience Behavior 91
  • References 106
  • 6 - Sweden: Opening the Doors -- Cautiously 109
  • References 129
  • 7 - Switzerland: A Multilingual Culture Tries to Keep Its Identity 133
  • References 156
  • 8 - France: Experimenting with Pay Tv and Viewdata 159
  • Notes 166
  • 9 - Federal Republic of Germany: Social Experimentation with Cable and Commercial Television 167
  • Notes 219
  • References 221
  • 10 - Federal Republic of Germany: Developing the Entertainment Option 225
  • References 252
  • 11 - Italy: A Broadcast Explosion 255
  • Note 266
  • 12 - Australia: Hollywood Goes Down Under and Out Back 267
  • References 278
  • 13 - New Zealand: the Vcr Is the Only Alternative 281
  • Note 290
  • 14 - United States: Cable Eases Its Way into the Household 291
  • Note 328
  • References 329
  • 15 - United States: Changing Perceptions of Television 333
  • Notes 349
  • References 351
  • 16 - The Audience Copes with Plenty: Patterns of Reactions to Media Changes 353
  • References 365
  • Author Index 367
  • Subject Index 373
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