Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview

Contents
Forewordix
Prefacexi
CHART: The Rise and Fall of Major Rating Services, 1930-1985xviii
1. Radio Services--Pre-TV (1930-1946)1
How It All Began; Cooperative Analysis of Broadcasting (Crossley); 1930-1946; C. E. Hooper, Inc. 1934-1946; A. C. Nielsen, 1936-1946; The Men Who Made the Ratings
2. Radio Services--Post-TV (1946-1987)28
Radio Diaries (pre-TV); Pulse, 1945-1978 A. C. Nielsen, 1946-1964; C. E. Hooper, 1946-1971; Sindlinger, 1962-1967; RADAR, 1962-1984; Arbitron, 1964-1984; Birch, 1979-1984; Minor Contenders: Mediastat, TRAC-7, Burke, RAM (Audits and Surveys), Others
3. Television Services (1946-1987)62
C. E. Hooper, Inc.; Trendex; Arbitron; Nielsen; AGB Research PLC; Former Services (Videodex, Pulse), Sindlinger; Others
4. Ratings Methodologies: A Comparative Examination83
Some Basic Research Considerations; ISR Telephone Coincidental; Telephone Coincidental; Telephone Recall; RADAR; Weekly TV Household Diary; NAC Audilog; Personal Radio Diary; Special Diary Procedures; Electronic Meter; Personal Roster Recall; Personal Coincidental
5. Qualitative vs. Quantitative Ratings131
Audience Quality; Quality of Individual Program Appeal; Quality of Viewing Experience

-vii-

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Audience Ratings: Radio, Television, and Cable
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • 1 - Radio Services-- Pre-Tv (1930-1946) 1
  • Notes 26
  • 2 - Radio Services--Post-Tv (1946-1987) 28
  • 3 - Television Services (1946-1987) 62
  • Notes 81
  • 4 - Rating Methodologies: a Comparative Examination 83
  • Notes 129
  • 5 - Qualitative Versus Quantitative Ratings 131
  • Notes 157
  • 6 - Cable Ratings (1979-1987) 160
  • Notes 183
  • 7 - Using Ratings Data 185
  • Notes 217
  • 8 - Ratings: Servant or Master? 219
  • Notes 240
  • 9 - Government Intervention 242
  • Notes 256
  • 10 - What We Have Learned: 1930-1987 258
  • Notes 270
  • 11 - A Look to the Future 271
  • Notes 307
  • Appendix A - Ratings Basics: Terms, Calculations, and Relationships 310
  • Sources 315
  • Appendix B - Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basis 316
  • Appendix C - Audience Measurement Highlights U.S. Total Population 321
  • Questions for Review and Discussion 333
  • Answers 376
  • Bibliography 389
  • Index 395
  • About the Author 407
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