Audience Measurement Highlights U.S. Total Population
|TV Usagea||Radio Usageb|
|All persons 21 and over||4 hr 15 min||2 hr 57 min|
|Men 18 and over||3 hr 57 min||3 hr 1 min|
|Women 18 and over||4 hr 53 min||3 hr 0 min|
|Teens 12 to 17||3 hr 29 min||2 hr 32 min|
|Source: (a) A. C. Nielsen, NTI. Average of November 1985, February, May, July 1986.|
(b) RADAR (SRI), 1986.
Annual Trend in Time Spent Viewing per Day per Television Household September-August Broadcast Year
|1959-1960||5 hr 4 min|
|1964-1965||5 hr 31 min|
|1969-1970||5 hr 54 min|
|1974-1975||6 hr 12 min|
|1979-1980||6 hr 34 min|
|1982-1983||6 hr 55 min|
|1983-1984||7 hr 8 min|
|1984-1985||7 hr 7 min|
|1985-1986||7 hr 10 min|
|Source: A. C. Nielsen, NTI. 48-week average excluding unusual days.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Audience Ratings:Radio, Television, and Cable. Edition: Revised. Contributors: Hugh Malcolm Beville Jr. - Author. Publisher: Lawrence Erlbaum Associates. Place of publication: Hillsdale, NJ. Publication year: 1988. Page number: 321.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.