Questions for Review and
|1. The problem that plagued the early Nielsen Audimeter and rendered unacceptable graphic records of listening behaviors was|
|A. Paper recording tape was undependable|
|B. Power outage|
|C. Difficulty in gaining family acceptance|
|D. Too many types of receivers in use|
|E. B and D|
|2. The coincidental telephone method was first used by which rating service?|
|A. Cooperative Analysis of Broadcasting (CAB)|
|B. A.C. Nielsen|
|C. C. E. Hooper|
|D. " Crossley ratings"|
|3. The first meter device for the purpose of providing audience listening
behaviors was originally conceived and a patent was held by|
|C. C.E. Robinson|
|D. Robert Elder|
|4. The first real estimate of the total number of radio ownership was provided
in 1930 by|
|A. Daniel Starch for NBC|
|B. 1930 census|
|D. C. E. Hooper|
|E. None of the above|
|5. Significant elements favoring the coincidental telephone interview method
over the 24-hour recall interview included|
|A. Simplicity of questions|
|B. Immediacy element|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Audience Ratings:Radio, Television, and Cable.
Contributors: Hugh Malcolm Beville Jr. - Author.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Hillsdale, NJ.
Publication year: 1988.
Page number: 333.
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