Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview

BIBLIOGRAPHY

Books

Barnouw Erik. The sponsor: Notes on a modern potentate. New York: Oxford University Press, 1978.

Blankenship Albert. Professional telephone surveys. New York: McGraw-Hill, 1979.

Carnegie Commission on the Future of Public Broadcasting. A public trust. New York: Bantam Books, 1979.

Chappell Mathew N., & Hooper C. E. Radio audience measurement. New York: Stephen Daye, 1944.

Deming W. Edwards. Sampling design for business research. New York: Wiley, 1960.

Fletcher James F., et al. Handbook of radio and TV broadcasting: Research procedures in audience, program and revenues. New York: Van Nostrand Reinhold, 1981.

Frank Ronald E., & Greenberg Marshall G. The public's use of television: Who watches what and why. Beverly Hills, Calif.: Sage Publications, 1980.

Halberstam David. The powers that be. New York: Knopf, 1979.

Kaatz Ronald B. Cable: An advertiser's guide to the new electronic media. Chicago: Crain Books, 1982.

Lumley Frederick H. Measurement in radio. Columbus: Ohio State University Press, 1934.

Mehling Harold. The great time-killer. Cleveland: World Publishing, 1982.

Metz Robert. CBS: Reflections in a bloodshot eye. New York: Playboy Press, 1975.

Naples Michael J. The effective frequency: the relationship between frequency and advertising effectiveness. New York: Association of National Advertisers, 1979.

Nye Frank W. "Hoop" of hooperatings: The man and his work. Norwalk, Conn.: Privately published, 1957.

Poltrack David F. Television marketing: Network/local/cable. New York: McGraw-Hill, 1983.

Weaver David H. Videotex journalism: Teletext, viewdata, and the news. Hillsdale, N.J.: Lawrence Erlbaum Asşoiates, 1983.

Williams Bill. A Sampler on sampling. New York: Wiley, 1978.

Winner Roger D. & Dominick Joseph R. Mass media research--an introduction. Belmont, Calif.: Wadsworth Publishing, 1982.

-389-

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Audience Ratings: Radio, Television, and Cable
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • 1 - Radio Services-- Pre-Tv (1930-1946) 1
  • Notes 26
  • 2 - Radio Services--Post-Tv (1946-1987) 28
  • 3 - Television Services (1946-1987) 62
  • Notes 81
  • 4 - Rating Methodologies: a Comparative Examination 83
  • Notes 129
  • 5 - Qualitative Versus Quantitative Ratings 131
  • Notes 157
  • 6 - Cable Ratings (1979-1987) 160
  • Notes 183
  • 7 - Using Ratings Data 185
  • Notes 217
  • 8 - Ratings: Servant or Master? 219
  • Notes 240
  • 9 - Government Intervention 242
  • Notes 256
  • 10 - What We Have Learned: 1930-1987 258
  • Notes 270
  • 11 - A Look to the Future 271
  • Notes 307
  • Appendix A - Ratings Basics: Terms, Calculations, and Relationships 310
  • Sources 315
  • Appendix B - Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basis 316
  • Appendix C - Audience Measurement Highlights U.S. Total Population 321
  • Questions for Review and Discussion 333
  • Answers 376
  • Bibliography 389
  • Index 395
  • About the Author 407
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