Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview

SOURCES

A Pocket Full of Information, Arbitron Television, New York, April 1980.

Standard Definitions of Broadcast Research Terms, by Dr. Gerald J. Glasser, National Association of Broadcasters, Washington, D.C., 1970. This is the authority, covering 200 terms and concepts.

Terms to Keep You on the Right Road, Arbitron Radio, New York, November 1981.

Understanding Broadcast Ratings, Broadcast (now Electronic Media) Rating Council, New York, 1981.

Poltrack David F. Television Marketing: Network/Local/Cable. New York: McGraw-Hill, 1983. Excellent treatment of basic ratings arithmetic appears in Chapter 2.

-299-

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Audience Ratings: Radio, Television, and Cable
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • 1 - Radio Services-- Pre-Tv (1930-1946) 1
  • Notes 26
  • 2 - Radio Services--Post-Tv (1946-1984) 28
  • Notes 59
  • 3 - Television Services (1946-1984) 62
  • Notes 81
  • 4 - Rating Methodologies: A Comparative Examination 83
  • Notes 129
  • 5 - Quantitative Versus Qualitative Ratings 131
  • Notes 157
  • 6 - Cable Ratings (1979-1984) 160
  • Notes 183
  • 7 - Using Ratings Data 185
  • Notes 217
  • 8 - Ratings: Servant or Master? 219
  • Notes 240
  • 9 - Government Intervention 242
  • Notes 256
  • 10 - What We Have Learned: 1930-1984 258
  • Notes 270
  • 11 - A Look to the Future 271
  • Notes 292
  • Appendix A Ratings Basics: Terms, Calculations, and Relationships 294
  • Sources 299
  • Appendix B Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basis 300
  • Appendix C Audience Measurement Highlights U.S. Total Population 304
  • Appendix D Methodological Studies and Assessments 315
  • Introduction 315
  • Bibliography 345
  • Index 351
  • About the Author 363
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