Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview

Index
A
ABC, 2, 14, 39, 190, 193, 195, 203
Abrams, George J., 79
accreditation, rating service, 247, 248
accuracy, 223, 224-228
Adams, Anthony J., 156
advertising agency
boutique, 209
and CAB, 254
"house," 211
and people meter, 285
use of ratings, 33, 186, 206-209, 258
advertisers
and CAB, 254
cable, 274-275
local, 211-212
national, 210-211
and people meters, 285
Advertising Research Foundation (ARF), 157, 194, 242, 249
affiliates, network, 33, 194, 195, 197-198. 199
AGB Research PLC, 74, 75-77, 122, 127, 194, 263, 285
All Radio Methodology Study (ARMS), 33, 46, 59, 117, 124, 225, 326-330
American Association of Advertising Agencies, 12, 251
American Broadcasting Company, see ABC
American Research Bureau (ARB), 28, 31-32, 33, 39, 45-48, 53, 63, 65, 68, 78-79, 132, 243, 246, 265. See also Arbitron
American Statistical Association, 224, 244, 255, 268
ARB, see American Research Bureau: Arbitron
Arbitron
AID, 70, 140, 200, 205
Arbitrends, 48
Arbitron/CPB, 134, 146-147
Arbitron Network Cable Report (ANCR), 176
Arbitron Radio Report, 204
cable, 163
challenges to, 53
diary, 83, 109
and EMRC, 250
meter, 68-70, 74, 118
Meter Panel, 119-120
as new name, 68
people meter, 122
personal diary, 54
radio service, 33, 45-48, 49, 50
services, 300-301
study of listening, 148
Two-Way Cable/Cable Diary Test, 174-177
viewer diary, 64-68
Area of Dominant Influence (ADI), 70, 111, 119, 137, 140, 161, 167, 197, 198.

-351-

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Audience Ratings: Radio, Television, and Cable
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • 1 - Radio Services-- Pre-Tv (1930-1946) 1
  • Notes 26
  • 2 - Radio Services--Post-Tv (1946-1984) 28
  • Notes 59
  • 3 - Television Services (1946-1984) 62
  • Notes 81
  • 4 - Rating Methodologies: A Comparative Examination 83
  • Notes 129
  • 5 - Quantitative Versus Qualitative Ratings 131
  • Notes 157
  • 6 - Cable Ratings (1979-1984) 160
  • Notes 183
  • 7 - Using Ratings Data 185
  • Notes 217
  • 8 - Ratings: Servant or Master? 219
  • Notes 240
  • 9 - Government Intervention 242
  • Notes 256
  • 10 - What We Have Learned: 1930-1984 258
  • Notes 270
  • 11 - A Look to the Future 271
  • Notes 292
  • Appendix A Ratings Basics: Terms, Calculations, and Relationships 294
  • Sources 299
  • Appendix B Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basis 300
  • Appendix C Audience Measurement Highlights U.S. Total Population 304
  • Appendix D Methodological Studies and Assessments 315
  • Introduction 315
  • Bibliography 345
  • Index 351
  • About the Author 363
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