Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview
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Index
A
ABC, 2, 14, 39, 190, 193, 195, 203
Abrams, George J., 79
accreditation, rating service, 247, 248
accuracy, 223, 224-228
Adams, Anthony J., 156
advertising agency
boutique, 209
and CAB, 254
"house," 211
and people meter, 285
use of ratings, 33, 186, 206-209, 258
advertisers
and CAB, 254
cable, 274-275
local, 211-212
national, 210-211
and people meters, 285
Advertising Research Foundation (ARF), 157, 194, 242, 249
affiliates, network, 33, 194, 195, 197-198. 199
AGB Research PLC, 74, 75-77, 122, 127, 194, 263, 285
All Radio Methodology Study (ARMS), 33, 46, 59, 117, 124, 225, 326-330
American Association of Advertising Agencies, 12, 251
American Broadcasting Company, see ABC
American Research Bureau (ARB), 28, 31-32, 33, 39, 45-48, 53, 63, 65, 68, 78-79, 132, 243, 246, 265. See also Arbitron
American Statistical Association, 224, 244, 255, 268
ARB, see American Research Bureau: Arbitron
Arbitron
AID, 70, 140, 200, 205
Arbitrends, 48
Arbitron/CPB, 134, 146-147
Arbitron Network Cable Report (ANCR), 176
Arbitron Radio Report, 204
cable, 163
challenges to, 53
diary, 83, 109
and EMRC, 250
meter, 68-70, 74, 118
Meter Panel, 119-120
as new name, 68
people meter, 122
personal diary, 54
radio service, 33, 45-48, 49, 50
services, 300-301
study of listening, 148
Two-Way Cable/Cable Diary Test, 174-177
viewer diary, 64-68
Area of Dominant Influence (ADI), 70, 111, 119, 137, 140, 161, 167, 197, 198.

-351-

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