An Integrated Approach to Communication Theory and Research

By Michael B. Salwen; Don W. Stacks | Go to book overview

Subject Index

A
Abstraction, 323-324
Academic choir, increased credibility and, 540-541
Academic emergence of theory and research, 67-69
Acapulco typology, 99-101
Acceptance of agency, 46
Act utilitarianism, 525
Action, unity of, 48
Active audience assumption, 156-157
Actual status, analysis of, 176
Ad processing, 223-225
Administrative research, 184
See also Empirical research
Advertising, 211-212, 225
ad processing in, 223-225
brain hemispheres and, 224
creation of ads in, 216-218
definition of, 211
dissemination of ads in, 218-220
heart rate responses and, 225
memory and, 225
political, 450-451
reception of ads in, 220
ad models of, 221-222
affective models of, 222-223
conditioning models of, 220
elaboration likelihood model of, 221
models of attention to, 223
research on, 212-215
selection of ads in, 215-216
Affective models of advertising reception, 222-z
Agency, acceptance of, 46
Agenda, expanded, 102-103
Agenda-setting, 93-94
Acapulco typology, 98-101
Chapel Hill study of, 94-97
design of, 98-101
replication/expansion of, 97-98
Chapel Hill study on second take on, 105-107
in concept explication, 20
expanded agenda, 102-105
fourth phase of, 104-105
future, 107-108
longitudinal studies on, 98
phases of, 101-102
in political communication research, 447
Aggressive behavior
media violence and, 200
media violence/sex and, 205-206
sexually explicit materials and, 203
Ambiguity, in intrapersonal communication, 340-341

-579-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
An Integrated Approach to Communication Theory and Research
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 602

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.