IntroductionThe literature of modern polling falls into two main categories:
|1. ||The Methodological Literature--the larger of the two main categories,
|2. ||The Context Literature--the second main category, includes:|
|history of polling|
|theories of polling|
|critiques of polling|
|media and polling|
This introductory section discusses first the methodological literature, then
second the context literature, with particular emphasis on the leading books and
articles in each topic area.
THE METHODOLOGICAL LITERATURE OF POLLING
Polling methodology has been enriched with many good general reference
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Dictionary of Polling:The Language of Contemporary Opinion Research.
Contributors: Michael L. Young - Author.
Publisher: Greenwood Press.
Place of publication: New York.
Publication year: 1992.
Page number: 1.
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