New Decision-Making Tools for Managers: Mathematical Programing as An Aid in the Solving of Business Problems

By Edward C. Bursk; John F. Chapman | Go to book overview

NEW DECISION-MAKING TOOLS FOR MANAGERS
MATHEMATICAL PROGRAMING AS AN AID IN THE SOLVING OF BUSINESS PROBLEMS

EDITED BY Edward C. Bursk, Editor, Harvard Business Review John F. Chapman, Associate Editor, Harvard Business Review

HARVARD UNIVERSITY PRESS

Cambridge, Massachusetts · 1963

-iii-

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New Decision-Making Tools for Managers: Mathematical Programing as An Aid in the Solving of Business Problems
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Introduction vii
  • General 1
  • Mathematical Programing: - Better Information for Better Decision Making 30
  • 3 - How to Plan and Control With Pert 95
  • Appendixes 114
  • 4 - Meaningful Costs For Management Action 119
  • 5 - Econometrics for Management 139
  • Finance 165
  • 7 - Mathematical Models In Capital Budgeting 186
  • Marketing 224
  • 9 - Marketing Costs And Mathematical Programing 247
  • 10 - Tests for Test Marketing Benjamin Lipstein 266
  • 11 - Less Risk in Inventory Estimates 273
  • Product Strategy 294
  • 13 - Strategies for Diversification 309
  • 14 - Selecting Profitable Products 334
  • Production 349
  • 16 - The Statistically Designed Experiment 365
  • 17 - Quality Control 379
  • List of Contributors 403
  • Index 405
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