Consuming Angels: Advertising and Victorian Women

By Lori Anne Loeb | Go to book overview

1 Victorian Consumer Culture

By the late nineteenth century, Victorian optimism, bred by industrial accomplishment, was tempered with anxiety. Labor troubles, poverty, foreign competition, and the agricultural depression were grim realities. And yet, for all the dislocation and anomic wrought by industrialism and the sobering developments of the last decades of the century, the middle class especially welcomed an improvement in its standard of living. However mythical or psychological the Great Depression may have been, the middle class, with careful planning and budgeting, seemed determined to perpetuate an invigorating sense of material possibility.

Accordingly, the English middle-class family selected an astounding paraphernalia of gentility. Room upon room in the Victorian home became cluttered with heavily carved furniture; pottery, paintings and photographs competed for space on every wall and table surface; flocked and floral wallpapers, luxurious Oriental carpets and intricate lace curtains provided a visual assault of pattern and texture. 1 Amid so many things, human figures must have sometimes seemed insignificant, dwarfed by the commanding presence of their material surroundings. This very material emphasis of the Victorians reflected the assimilation by the middle class of a hedonistic ethos.

To be middle class 2 implied a moderately affluent income (generally £150 to £1,000 per annum), freedom from manual labor outside and inside the home, and the employment of domestic servant(s). 3 But for much of the Victorian period, middle-class status also connoted particular habits and virtues. At mid-century, most of all, the Victorian middle class,

-3-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Consuming Angels: Advertising and Victorian Women
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 230

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.