Lee E. Preston
Melvin H. Baker Professor of American Enterprise State University of New York at Buffalo
Scott, Foresman and Company
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Markets and Marketing:An Orientation. Contributors: Lee E. Preston - Author, Melvin H. Baker - Author. Publisher: Scott, Foresman. Place of publication: Glenview, IL. Publication year: 1970. Page number: Not available.
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