Buying Habits of Baby Boomers and Their Parents
George P. Moschis, Euehun Lee, Anil Mathur, and Jennifer Strautman
QUORUM BOOKS Westport, Connecticut · London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Maturing Marketplace:Buying Habits of Baby Boomers and Their Parents. Contributors: George P. Moschis - Author, Euehun Lee - Author, Anil Mathur - Author, Jennifer Strautman - Author. Publisher: Quorum Books. Place of publication: Westport, CT. Publication year: 2000. Page number: iii.